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Made with ♥ in Africa

Billy Now


The New Vintage

Billy Now focuses on vintage inspired classic designs, but with a fresh modern twist and use of fabric. Started by an experienced tailor, style, comfort and individuality are important to us, proudly designed and produced in Cape Town using premium quality imported materials.

Billy Now runs a store in Woodstock, Cape Town's new in district and creative hub. Also home to the popular Neighbourgoods Market at the Old Biscuit Mill.

Billy Now products


About the founder

The story of Billy Now is actually the story of Adrian Heneke. Better known as Adi, he is a second-generation tailor with over 28 years of experience in the apparel industry. He caught the fashion bug at a young age: After cutting his own ties at his mother's kitchen table, he knew the industry was for him.

Adi has won many awards with his previous brands. His work has been featured in the New York Times, Lonely Planet, Louis Vuitton City Guide, Ideat Magazine (France), Mail & Guardian, Elle Magazine, Weekend Argus, Sunday Times, GQ and many other leading local and international publications.

With Billy Now, he aims to continue his passion for bespoke and high-end menswear.